ONLINE AUCTIONS, SOCIAL MEDIA & YTB COMPLIANCE

Posted by Kenneth & Cynth'ya / on 05/01/2013 / 0 Comments

Ask a question and get a GREAT answer from the helpful people at YTB Compliance. Best Advice to protect ALL our businesses AND our company:
 Please read details in YTBTN Policies and Procedures Carefully before using ANY social media!

 

Policies and Procedures state:

3.7 - BLOGS, CHAT ROOMS, SOCIAL NETWORKS, ONLINE AUCTIONS, AND OTHER ONLINE FORUMS



"Online auction sites are prohibited and should not be used to market, sell, advertise, or promote the COMPANY'S products or services.

RTAs must disclose their relationship with YTBTN or identify themselves as a YTBTN RTA when making comments in regards to the COMPANY products and services on all Web sites, message boards, social networking sites, blogs, etc.

The Federal Trade Commission (FTC) provides the following guidelines to endorsements and testimonials effective December 1, 2009: "Endorsements must reflect the honest opinions, findings, beliefs, or experience of the endorser. Endorsers may not imply, suggest, or express any representation that may be deceptive. Endorsers and Advertisers are liable for any false or deceptive statements or for failing to conspicuously disclose required information."

Although RTAs may not consider their individual stories or testimonials to be endorsements, the new FTC Guidelines would suggest otherwise. Under the new guidelines, an endorsement is defined as any advertising message (including verbal statements, demonstrations, or depictions of the name, signature, likeness or other identifying personal characteristics of an individual or the name or seal of an organization) that would imply it is the opinion, experience, belief or finding of a party other than the sponsoring advertiser.

All RTAs should read and become familiar with the FTC regulations, including these new guidelines, which can be found on www.ftc.gov (FTC File No. P034520)."

 

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